Profile PictureJeff Zigman, "The Business CTO"
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Course: The 12 Secrets Tech People Spend A Lifetime Never Learning About How To Interact With Business People, Excel In Your Career, And Make More Money - Part 1 (FREE)

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Course: The 12 Secrets Tech People Spend A Lifetime Never Learning About How To Interact With Business People, Excel In Your Career, And Make More Money - Part 1 (FREE)

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After 11 years as a CTO, I've noticed the same struggle for almost all Developers...

Understanding Business and understanding Business People.

Those who learn this will make A LOT more money over your career, whether you're an employee, a consultant, or an entrepreneur.

Software is all about solving business problems and if you don't understand business or the people you're dealing with, you won't be nearly as successful as you could be.

But the good news is this course will help you learn many principles of business that are essential for tech people to learn, and you will learn them within an hour.

This is a game-changer for every Developer that wants to LEVEL UP.


***Important Note Disclaimer: This course (offered free) is the first few steps of the full course, which is not free. This Free version gives the first 4 steps of the "What's Included"***

Here's what a few Developers had to say about it:

Scott Tarnowsky - 4 Year Software Developer

“This course could singlehandedly get me a higher paying job… [it] helped me learn the mindset of how to communicate with non-technical people… I think in my last role, I made at least half or more of these mistakes… in the roughly 1-2 hours it took to complete, it was SO ENLIGHTENING and is going to help me talk to the hiring managers and recruiters… it gives you a framework for how you can help people… "


Amando Abreu - 15 Year Developer, CTO

“10 years ago, I would think it’s a scam… through my adventure as a programmer, you start to learn that it’s not just technical skill that gets you places… you start to see people who are less technically skilled than you, overtake you… there are some hidden things that aren’t necessarily obvious for a Developer… you will make more money throughout your career. Way more than $500… WAY more… there’s one Senior Consultant I work with, incredibly smart, but managers don’t want to speak to him because they know they’re going to be 30 minutes hearing tiny details about how S3 works… it’s those little secrets you teach that would make a difference"


Daniel Gammal - 18 Year Software Developer

“I think it should be a Computer Science course honestly. I think it’s that essential because anyone in tech needs to know this information… It should be common sense but it’s not…It helped me understand how to deal with non-technical people… a lot of logic that I needed to hear… I don’t usually buy courses to be honest… this is going to make you more successful as a Developer, more successful in business, more successful in relationships… it just adds so much value"


Uriel Bitton - 11 Year Developer

“I learned A LOT… specifically how business people think differently than Developers, how to talk to non-technical people so they can understand you, so they can be on the same level as you… every Developer is making this mistake… every Developer needs to understand this… without taking this course, I wouldn’t be understanding how to work with my business partners in my startup”


Eddie Habal - 2 Year Developer, MBA Student

“Your course covered a lot of the most important things for a Developer to cover, so you don’t need to spend $1,000’s on an MBA course… it saves you a lot of time and a lot of money… you very succinctly described what the main problems a Developer will experience as he tries to see things from a Business person’s perspective… they’re frustrated, they’re not getting recognition, they’re not earning, they’re not advancing… if you want to earn more than $160k/$170k, you need to more into the business realm… this would be a good course to take"


Brian Cline - 17 Year Developer

“I think it would have saved me years of hassle. I’d put just about anybody through this… Junior Developers, Senior Developers… really anybody looking to really move their career… I find you need the business people a lot more as you go up in the hierarchy… and they’re going to hide from you… if you can talk their language"


Stephan Roe - 18 Year Developer Consultant

“If I could have gone back 5 years when I started as a consultant, I would have avoided quite a few mistakes along the way if I had this course… these things compound over time… If you can deliver for 1 client, they’ll send you to another one, or at least give you a decent testimonial… if they’re not excited to work with you again, you’re not going to get that business funnel built… it gives you a framework to identify when you made a mistake and avoid or internalize it"


Scott Prugh - 25 Year Developer and CTO

“This course did a great job of educating us as [tech people] what we need to talk to our stakeholders about… it really puts you in a position where you can speak to the business folks and increase value, so that really puts you in more of a leadership position… this would help you advance into managing teams or senior architect positions or principal architect positions. Those can be significant bumps in income"


Dan Coman - 10 Year Software Developer

“Everybody should go through it because it’s really important… it’s helping you [as a Developer] to shift your perspective… it will help you approach product stakeholders and help you in your career and daily work… it would be as big a mistake to Not take this course as it would be to Not invest in Bitcoin when it was the price of a pizza… [a Developer] would be promoted much easier because they understand the business side of things"


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You'll learn...

1) How this will make you MUCH more money as an employee, consultant, and as an entrepreneur
Included
2) Understanding how non-tech people think
Included
3) Why they don't care how brilliant you are, at least not directly
Included
4) Let's define what "Talking Tech" means
Included
5) Here are the ramifications in their minds, of you talking tech to them
Included
6) How to translate your Tech Talk and Features/Bug Fixes into terms they'll care about
Included
7) Transform what you find interesting -> What they find interesting
Included
8) How to think in business terms when it comes to your everyday work
Included
9) The difference between "Non-Tech People" and "Business People"
Included
10) Why you want to learn to watch what you say in every conversation
Included
11) Here's how I regularly communicate to non-tech people
Included
12) Why you REALLY want to get rid of "Developer Ego"
Included
+44 Internal thinking questions to ask yourself
Included
+14 Exercises to do
Included
Cost for me to teach you 1-on-1
$2,000
Lifetime value you'll gain from this
$50,000-$1,000,000
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